Thoughts and tools: Ideas in action
How We Turn Purpose Into Strategy at Dodson Consulting
Many brands talk about purpose, but few turn it into actionable strategy. At Dodson Consulting, we help purpose-driven businesses align their mission with practical systems and marketing plans that empower teams, engage customers, and fuel lasting growth.
5 Campaign Strategy Questions to Ask Before You Build
A strong campaign strategy doesn’t start with a brief. It starts with clarity, alignment, and five key questions. Before your team creates a single asset, ask these to avoid scope creep, silos, and strategy drift. This is how you build a roadmap that actually works - in the real world, not just on paper.
How to Build Marketing Strategy That Moves the Needle
You’re expected to think like a VP and execute like a full team, no wonder strategy keeps taking a back seat. This guide is built for brand-side marketing leads who are done with scattered tactics and ready to create a strategy that aligns with real business goals, gets internal buy-in, and actually moves the needle.
Hold the Line: Brand Integrity Matters Most in Uncertain Times
In times of uncertainty, your brand’s greatest asset isn’t flashy messaging or fast pivots - it’s integrity. When everything feels shaky, the brands people trust most are the ones that stay grounded in their values, purpose, and tone. At Dodson Consulting, we call this holding the line. This post explores what that looks like in practice, and why clarity and consistency matter more now than ever.
From the Founder: Why Curiosity & Listening Matters
What if the most powerful thing a leader can do isn’t just speak clearly, but listen deeply? In this reflection from our founder, Jessica Dodson, we explore how curiosity and intentional listening can transform consulting relationships, strengthen teams, and unlock fresh strategic insights.
Aligning Business Goals with Marketing Strategy
If your marketing isn’t delivering the results you need, the issue might not be execution—it might be alignment. Strong brands connect their marketing strategy directly to business objectives, ensuring every effort moves the needle. This framework will help you do the same
Your Guide to Planning, Pivoting, and Thriving in 2025
A new year means a fresh opportunity to realign your business goals, sharpen your strategy, and position yourself for meaningful growth. Success is the result of clear vision, intentional action, and the ability to pivot when necessary.
If you’re ready to make this year a year of focused growth and purpose-driven progress, let’s dive in.
A Guide to Mastering Campaign Strategy
Did you know that brands with a clearly defined campaign strategy achieve engagement rates three times higher than those without one? Planning isn’t just an option; it’s the foundation of success.
In this article, I’ll show you how to create an impactful marketing campaign, including a behind-the-scenes look at campaign management.
The Ripple Effect of Brand Strategy on Employees
A strong brand strategy empowers employees to thrive by aligning your team with your mission, values, and purpose to build a culture of engagement and success.