Senior Marketing Leadership for Organizations Navigating What Comes Next

Fractional CMO and brand strategy for organizations that have outgrown reactive marketing and need clearer direction for what comes next.

Growth often gets messy before it gets strategic.

Marketing is happening, but alignment hasn’t caught up.
Teams stay busy as priorities shift.
Decisions start to feel reactive instead of intentional.

This is especially common in experience-driven brands where story, seasonality, and growth collide.

This is the moment senior leadership matters.

Trusted By Purpose-Driven, Experience-Led Brands

  • Eagle Creek Logo
  • Seirus Innovation Logo
  • ElstonHayAndGrain Logo
  • UsFutsal Logo
  • Delfast Logo
  • DogoodLeadershipCollective Logo
  • MindfulnessStandard Logo
  • VixPaulaHermanny Logo
  • BlueSign Logo
  • ABetterTheory Logo
  • UsCreativeTypes Logo

Built for Founders and Leadership Teams Navigating What’s Next

Led by Jessica Dodson, Fractional CMO and Brand Strategist, Dodson Consulting provides senior marketing leadership to purpose-driven brands at critical stages of growth, when clarity, structure, and alignment matter most.

Our work is grounded in experience shaped by travel and outdoor brands. Today, we bring that lens to organizations navigating growth, complexity, and change.

We help you move forward with focused marketing leadership that brings clarity, alignment, and momentum, blending strategic direction with creative perspective so growth becomes intentional and measurable.

We partner with brands ready to:

  • Bring senior-level marketing leadership without the cost or commitment of a full-time CMO

  • Clarify positioning, priorities, and messaging so teams stop spinning

  • Align brand, marketing, and growth strategy into a focused roadmap

  • Build momentum through smarter decisions, not more noise

Explore Fractional CMO Leadership

Without clear leadership, marketing activity increases, but impact stalls.

 

How We Help Brands Grow

  • Arrow hitting bullseye

    Brand Clarity

    Purpose, positioning, and story that guide decisions.

  • Marketing Leadership

    Marketing Leadership

    Senior-level marketing leadership that keeps growth intentional.

  • Team Alignment

    Team Alignment

    Alignment that replaces noise with momentum.

Explore How We Work
 
Diverse team around a table with laptops, engaging in collaborative problem-solving and strategic intelligence.

Who We Help

We partner with founders and leadership teams navigating what comes next — bringing clarity and direction as decisions begin to carry more weight and impact matters more.

Go Deeper

The Work, Through Their Eyes

  • "Jessica is a talented marketer, a strategic thinker and valued teammate. She brings fresh eyes to projects and communicates openly and cross-functionally to ensure alignment on key initiatives. Her ability to gain consensus and build momentum toward positive business outcomes is impressive. She’s focused on results but also a true culture-builder. I thoroughly enjoy working with Jessica - she’s an asset to any team or organization!"

    — Monica Rigali, Senior Vice President of Product and Marketing at Pelican Products

  • "Jessica’s dedication to understanding and executing on Seirus’s needs made her an invaluable asset in supporting short and long-term department success plans. She not only listens, but is able to speedily evaluate and develop documents to support the collaborative process. She adapts effortlessly to needs and bandwidth, and provides positive support all along the way."

    — Danica Carey, Director of Marketing Operations at Seirus Innovation

  • "One of the best parts about working with Dodson Consulting as a small business owner is that Jessica offers new ideas and suggestions I had never even thought of. She helped check important marketing and branding boxes, while also guiding my company to stretch into new places I had never imagined. She goes above and beyond with her support!"

    — Loretta Turner, Founder & Wellbeing Strategist at Do Go Leadership Collective

A focused way to get clear before making your next move

Learn More
Vintage compass and map on a desk, representing strategic navigation, thoughtful planning, and grounded guidance.

The Brand & Marketing Clarity Session is a working session designed to help leadership teams understand what’s actually getting in the way, and what to do next.