Thoughts and tools: Ideas in action
Why Salespeople Are Your Brand’s Secret Weapon
Salespeople aren’t just here to close deals — they’re one of your brand’s most powerful growth engines. When reps lead with your brand’s mission, values, and voice, they create deeper trust, stronger loyalty, and long-term demand. Here’s why (and how) it works.
Retention, Reputation, and Results: Brand Foundations Drive Culture
Too many brands treat employer branding like a recruitment tactic. But the smartest ones know: Internal brand alignment is what really drives retention, culture, and customer trust. Here’s why your brand foundation might be your most overlooked growth strategy.
5 Campaign Strategy Questions to Ask Before You Build
A strong campaign strategy doesn’t start with a brief. It starts with clarity, alignment, and five key questions. Before your team creates a single asset, ask these to avoid scope creep, silos, and strategy drift. This is how you build a roadmap that actually works - in the real world, not just on paper.
Hold the Line: Brand Integrity Matters Most in Uncertain Times
In times of uncertainty, your brand’s greatest asset isn’t flashy messaging or fast pivots - it’s integrity. When everything feels shaky, the brands people trust most are the ones that stay grounded in their values, purpose, and tone. At Dodson Consulting, we call this holding the line. This post explores what that looks like in practice, and why clarity and consistency matter more now than ever.