Insights for Purpose-Driven Growth
Brand clarity grows when marketing is anchored in strategy and ignited by purpose. Explore insights, frameworks and stories that help purpose-driven leaders connect brand, meaning, and momentum.
What Is Marketing Strategy and Why It Matters
Marketing isn’t just about ads or social posts — it’s the blueprint that connects your business goals to the right marketing actions. Here’s why strategy matters, how it prevents wasted effort, and how Dodson Consulting helps leaders turn marketing into a true growth driver.
Hold the Line: Brand Integrity Matters Most in Uncertain Times
In times of uncertainty, your brand’s greatest asset isn’t flashy messaging or fast pivots - it’s integrity. When everything feels shaky, the brands people trust most are the ones that stay grounded in their values, purpose, and tone. At Dodson Consulting, we call this holding the line. This post explores what that looks like in practice, and why clarity and consistency matter more now than ever.