Insights for Purpose-Driven Growth
Brand clarity grows when marketing is anchored in strategy and ignited by purpose. Explore insights, frameworks and stories that help purpose-driven leaders connect brand, meaning, and momentum.
A Brand, Evolved: The Story Behind Dodson Consulting’s Refresh
Our refreshed brand reflects both where we began and where we’re headed – rooted in clarity, connection, and purpose. Inspired by the Camino de Santiago scallop shell, our logo mark symbolizes how we walk alongside brands to turn vision into confident, meaningful growth.
From Silos to Synergy: Cross-Departmental Collaboration Defines Success
Collaboration isn’t a “nice-to-have” in marketing leadership—it’s a strategy. When product, sales, ops, and marketing align early, launches move faster, processes improve, and ROI grows. Discover why embedding collaboration into scopes, projects, and GTM processes is the smartest move a marketing director can make.
5 Campaign Strategy Questions to Ask Before You Build
A strong campaign strategy doesn’t start with a brief. It starts with clarity, alignment, and five key questions. Before your team creates a single asset, ask these to avoid scope creep, silos, and strategy drift. This is how you build a roadmap that actually works - in the real world, not just on paper.