Thoughts and tools: Ideas in action
What Is Marketing Strategy and Why It Matters
Marketing isn’t just about ads or social posts — it’s the blueprint that connects your business goals to the right marketing actions. Here’s why strategy matters, how it prevents wasted effort, and how Dodson Consulting helps leaders turn marketing into a true growth driver.
How to Build Marketing Strategy That Moves the Needle
You’re expected to think like a VP and execute like a full team, no wonder strategy keeps taking a back seat. This guide is built for brand-side marketing leads who are done with scattered tactics and ready to create a strategy that aligns with real business goals, gets internal buy-in, and actually moves the needle.