Insights for Purpose-Driven Growth
Brand clarity grows when marketing is anchored in strategy and ignited by purpose. Explore insights, frameworks and stories that help purpose-driven leaders connect brand, meaning, and momentum.
A Brand, Evolved: The Story Behind Dodson Consulting’s Refresh
Our refreshed brand reflects both where we began and where we’re headed – rooted in clarity, connection, and purpose. Inspired by the Camino de Santiago scallop shell, our logo mark symbolizes how we walk alongside brands to turn vision into confident, meaningful growth.
Retention, Reputation, and Results: Brand Foundations Drive Culture
Too many brands treat employer branding like a recruitment tactic. But the smartest ones know: Internal brand alignment is what really drives retention, culture, and customer trust. Here’s why your brand foundation might be your most overlooked growth strategy.
5 Campaign Strategy Questions to Ask Before You Build
A strong campaign strategy doesn’t start with a brief. It starts with clarity, alignment, and five key questions. Before your team creates a single asset, ask these to avoid scope creep, silos, and strategy drift. This is how you build a roadmap that actually works - in the real world, not just on paper.