Accelerating U.S. Growth Through Fractional CMO Leadership
High-Performance E-Bike Brand
A global e-bike innovator known for setting a Guinness World Record of 228 miles on a single charge.
Following its relocation from Kyiv to Los Angeles, Delfast partnered with Dodson Consulting as a fractional CMO to accelerate U.S. growth while leading a distributed, international marketing team.
The Challenge
Entering the U.S. market at a pivotal moment, the team was balancing growth opportunity with operational complexity.
Key challenges included:
Establishing a clear and differentiated brand position in a competitive market
Leading a cross-continental team during a period of disruption in Ukraine
Building a cohesive go-to-market strategy across channels
Navigating rapid change and external uncertainty
The Approach
Dodson Consulting partnered directly with the Founder and Executive Team to lead both strategy and execution.
The focus was to:
Define a clear brand foundation for the U.S. market
Structure and align a distributed team
Drive go-to-market strategy and performance
Connect brand, product, and growth into a unified system
What We Did
Growth requires more than momentum — it requires alignment across teams, markets, and execution. This is what it looks like when strategy and leadership move in sync.
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Led marketing strategy, execution, and global team alignment.
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Defined mission, vision, voice, and brand identity for global consistency.
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Directed product marketing and campaign execution.
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Improved digital performance through comprehensive marketing campaigns and site + ad optimization.
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Supported investor relations, communications, and change management.
What Changed
Within nine months, the company saw significant growth and a stronger U.S. presence:
Website traffic doubled
Sales tripled
Clearer positioning as a performance-driven, sustainability-focused brand
Stronger collaboration across a distributed team
Improved digital performance across channels
While the company later faced external challenges related to the war in Ukraine, the partnership significantly strengthened its U.S. presence and global brand awareness during a critical period.
Growth in complex environments requires strong leadership and the ability to align strategy, team, and execution in real time.
“Jessica brings a high level of proficiency, seamlessly navigating between strategic planning and detailed execution.
Her ability to see the big picture while managing the finer details is what truly sets her apart. What stands out just as much is her communication and leadership style — it’s a thoughtful balance of being both approachable and effective.
Working with Jessica is not only productive, but genuinely enjoyable.”
— Elizabeth Gusentsova, Global Digital Campaign Specialist at Alltech
